IRIVER KEEPS IT SMALL AND SOPHISTICATED WITH SLEEK AND UNIQUE NEW LPLAYER MULTIFUNCTIONAL MP4

Tiny New MP4 Player Packs iriver¡¯s Signature Style

With Loads of Features Like D-Click Control and Wide LCD Display

Irvine, CA. – iriver, the international digital device powerhouse known around the world for its innovative designs, announces the impressively small and sleek Lplayer Multifunctional MP4 Player.  Featuring iriver¡¯s unique D-Click control and a wide, colorful 2.0¡± TFT LCD screen, the tiny Lplayer holds far more features than one would expect from its ultra-simplistic and lightweight package. The vast array of capabilities includes music, video, photo viewer, FM radio and FM recording, voice recording and more. The Lplayer also packs an amazing value at just $109.99 (4G), and $159.99 (8G).

Sean Oh, Head of U.S. Operations for iriver, said, ¡°Consumers have come to expect extreme style and innovation from iriver, and the new Lplayer delivers on all counts.  The Lplayer is a perfect example of how iriver manages to mesh sophistication with endless capabilities, and offer it all at a price that will surprise.¡±

Available in black, white, and pink, the Lplayer incorporates iriver¡¯s unique D-Click Control System. This allows the user to control any function by simply pressing up, down, left and right with their fingertips on the outer edges of the player. Supporting a wide variety of music and video file types with up to 4 hours of video play and 12 hours of music, the colorful 2.0¡± TFT LCD screen provides a crystal clear picture. As a bonus, the first 100,000 Lplayers distributed around the world will come preloaded with a special 14-minute music video by the popular alternative rock band, Muse.

The extensive features of the Lplayer Multifunctional MP4 Player include:

¡¤         Small and Lightweight Design (2.36 x 1.69 x 0.5 inches, 1.45 oz)

¡¤         D-Click System Controls

¡¤         262K Color 2.0¡± TFT LCD

¡¤         Supports Music Files Including MP3, WMA, ASF, FLAC and OGG Q10

¡¤         Supports Video Files Including MPGE, WMV9, XVID

¡¤         FM Radio and FM Recording

¡¤         Voice Recording

¡¤         Photo Viewer

¡¤         Text Viewer

¡¤         USB 2.0 – Ultra Fast Data Transfer

¡¤         4 Hour Video Play with Internal Rechargeable Battery

¡¤         12 Hours of Music Play

¡¤         Firmware Upgradeable

The Lplayer is available at amazon.com, J&R, B&H Photos and Video, and other retail stores.

About iriver, Inc.

iriver, Inc. is the award-winning producer of iriver digital A/V devices, owned by Reigncom, Ltd., the global digital A/V product powerhouse. Since its founding in 1999, Reigncom has become renowned for its product innovation, style-driven technology, and track record of market dominance.  The company¡¯s ever expanding digital product lines include: Multimedia Devices (MP3. MP4, PMP, Mobile TV), Network Devices (Home Media Center, Wi-Fi Network, Navigation products) and Content Devices (E-Dictionary, E-Book). iriver is reinventing itself in 2008 with a host of head-turning devices that will set the design and technology standard for the year to come. For more information on iriver and its product lines, please visit: www.iriver.com.